Tragic Toyota…
I can’t help thinking there must be something more than just a faulty part in the recent case of a Toyota car crashing out of control in the US. Toyota is the world number 1 car manufacturer, has it let its famous quality control standards slip? Is there complacency in Japan? In the UK the brand represents all that is respected in quality, reliability and engineering excellence.
Added to the American problem plus their involvement with the Peugeot/Citroen plant in the Czech Republic they now may recall 3,500 Prius models in the UK for a potentially dangerous braking problem. It will be interesting to monitor how these 3 major dents to their brand values affect sales and consumer appetite. Probably more interesting to see how the No1 car manufacturer in the world reacts..Watch this space!
leave a comment